Carbon Credits that power your path to Net Zero

McJones Energy delivers one of Africa's most comprehensive climate action portfolios, enabling immediate, cost-effective, and strategy-aligned impact. From certified carbon removals to high-integrity reduction projects, we provide partners with scalable opportunities to drive rapid climate protection and lasting change.

Nature-based carbon credits

Nature-based credits are generated from projects that leverage the regenerative power of ecosystems to avoid or remove emissions. Examples include forest conservation, reforestation, biochar, enhanced rock weathering and others. These projects deliver more than climate impact—they also enhance biodiversity, secure water resources, and create sustainable livelihoods for local communities, especially women and youth.

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Creating Climate
Impact with Integrity

Voluntary carbon credits are a vital tool for industries to reduce or remove emissions while advancing their climate goals. At McJones Energy, integrity is at the core of every credit we deliver. Through rigorous quality controls, risk management, and third-party verification, we ensure each credit is transparent, accountable, and impactful—giving you confidence that your investment drives real climate and community benefits.

Audited and

certified projects

Targeted

support

High

Impact

Our Expert

McJones Energy High-Integrity Carbon Removal Credits

Not all carbon credits are created equal. With carbon offsets, emitted carbon remains in the atmosphere.
Carbon removal credits are the only way to truly remove emissions and achieve net zero.

Our soil carbon removal projects have been
third-party validated to ensure:

Additionality

McJones Energy’s carbon removal credits are issued after the adoption of new agricultural practices – such as cover cropping and rotational grazing – proven to draw carbon out of the atmosphere. We ensure the additionality of our carbon sequestration projects by comparing enrolled farms and ranchers with control sites maintaining business-as-usual practices. This guarantees additional net carbon sequestration beyond what would happen without our projects.

Permanence

McJones Energy’s technology continuously monitors all projects to ensure your climate investment achieves long-term carbon drawdown. Farmers and ranchers are incentivized to maintain climate-smart practices, ensuring the captured carbon stays in the soil.

Accurate Measurement

Our AI/ML model is regionally calibrated with millions of soil samples to precisely measure soil carbon. This ensures scientifically verifiable carbon sequestration with transparency and trust.

McJones Energy will guide you through the carbon removal
process with:

Data at your fingertips:

With our remote sensing technology, we provide real-time project monitoring and reporting from our intuitive, easy-access dashboard.

A global portfolio:

We assist clients in achieving their unique sustainability goals from our portfolio of projects across four continents.

Impact advising

We help you understand and share your climate, community, and biodiversity impact.

Beyond Carbon

In addition to permanently storing carbon,
your investment unlocks a host of social
and ecosystem co-benefits.

Financial support needed Gap

The Science Based Targets initiative (SBTi) estimates that at least $4.3 trillion (USD) is needed every year until 2030 to meet global climate goals. This represents a seven-fold increase in currently available finance.

This is why the SBTi recommends that in addition to taking measures to achieve their science-based climate targets, companies should also invest in climate action outside of their own value chains.

CarCarbon Credits and Net Zero Strategies

Carbon credits also play an important role in the implementation of net zero strategies: The SBTi recommends funding climate projects (Beyond Value Chain Mitigation), as a complimentary measure to their strategy in order to achieve the global net zero target. Your company can elect to support emission reduction projects or carbon removal projects. Once a net zero status has been achieved, the SBTi guidelines allow for carbon credits from carbon removal projects in an amount corresponding to the remaining emissions from direct business operations. However, the remaining emissions may not exceed 10% of the emissions in the first year of the net zero journey.

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The Correct Approach for Claims:
Support Climate Action with Carbon Credits

The question of how to properly present corporate commitment to climate action internally and externally is immensely important. Making the right sustainabilty claim makes it possible to communicate the measures you have taken and your contribution to climate action in a compelling way. With changed conditions on the carbon market however, primarily due to the Paris Climate Agreement's entry into force, claims such as "climate neutral" or "carbon compensated" no longer meet current transparency requirements.

By purchasing carbon credits, your company mobilizes funds for the implementation of additional climate action measures. And this is exactly how it should be referred to for transparent communication.

With this in mind, First Climates supports the "Supporting Climate Action" label. This label is compatible with the guidelines of the Paris Agreement and represents a future-proof alternative to previous climate claims. Use the claim and label provided by McJones Energy to communicate your support for climate action outside your own value chain and make it transparent how you take responsibility.

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Carbon Credit Best Practices

By buying carbon credits, your company is making an important contribution to global climate action. Three principles are important to ensure that your engagement delivers maximum climate benefits:

More compelling reasons to support
climate action with carbon credits:

Integrate carbon credits into a comprehesive climate strategy

Supporting climate action with carbon credits should only be used with other measures, in particular the reduction of a company’s avoidable emissions from its operations and value chain. It is an additional contribution to climate action.

Comply with relevant quality guidelines

To ensure the quality of credits from carbon emission reduction or carbon removal projects, purchased carbon credits must be certified according to a recognized quality standard .

Account for all relevant emissions

The amount of carbon credits must also be based on the carbon footprint calculation following international standards according to the ton-for-ton principle. If, however, individual emission sources are omitted from the calculation, this must be communicated transparently and made publicly accessible. This ensures there is a equivalent benefit to the climate and also creates incentives for additional reduction measures.

How can companies best use carbon credits?
And four other questions on carbon credits.

"Companies should pursue ambitious targets and place value on the quality of the climate projects they choose to support."

-Vincent Erasmy

Carbon Competence Lead

From McJones Energy’s perspective, what are the criteria for using carbon credits?

McJones Energy has defined very clear criteria for using carbon credits. It is particularly important to make it clear that financial support for climate projects are an important addition to any corporate climate strategy—however, it can only be alongside a strategy and cannot replace it. This is already true of support for climate projects, and it will also apply to other areas in the future - for example, to support projects focused on biodiversity preservation with biodiversity credits or comparable instruments. Transparency is crucial when it comes to carbon credits. Companies should also pursue ambitious targets and place value on the quality of the climate projects they choose to support. In our view, the combination of these factors shows a clear pattern of how corporate climate action should be structured, and we advise our clients accordingly when we help them to plan their climate strategy.

What does that mean exactly? What if clients have specific requirements?

We know that every corporate climate journey is highly individual. Our goal is to support our clients on every step of that journey and provide them with the best climate solution for each case. As an example, if a company decides to align its climate strategy with the criteria and recommendations of the Science Based Targets Initiative or another market initiative, we will provide them with all the tools they need for successful certification. Of course, we are always available to provide our own recommendations as well.

Does this also apply to corresponding adjustments?
Yes, absolutely. First Climate is happy to offer carbon credits with corresponding adjustments upon request - provided, of course, that they are even available on the market. In all the current discussions, many overlook the fact that to date there are no carbon credits available for the pre-existing corresponding adjustments. We also see many unanswered questions regarding the concrete application of corresponding adjustments in practice. With this in mind, First Climate currently advises its clients against aligning their climate strategy with corresponding adjustments. Instead, we recommend that clients report the purchase of carbon credits as a contribution to international climate targets, and to refrain from counting these emission reductions or removals toward their own footprint. This approach creates concrete climate benefits without the need for corresponding adjustments.

And what about carbon credits that date back to the Kyoto Protocol? Can these be used to justify a compensation claim?
For the sake of transparency, we believe that it is important to follow a consistent claiming approach. McJones Energy exclusively supports the claim "Supporting Climate Action" and no longer issues labels with different wording.

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Carbon Credits that power your path to Net Zero